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How To Go About Property Negotiations

Rhino Home Protect 11 September 2023

Navigating the intricate world of the property market can often be overwhelming, especially when it comes to property negotiations. The quest for your dream home is punctuated by myriad decisions, from understanding the ever-evolving housing market to crafting the perfect offer.

This comprehensive guide delves deep into the nuances of purchasing a house, demystifying complex processes and equipping you with the essential tools and tactics. Whether you're embarking on your first home-buying journey or are an experienced property enthusiast, this article ensures that you're armed with the expertise to confidently secure a home that aligns seamlessly with your aspirations and budget. Dive in to unveil the secrets of successful property negotiations and fortify your home-buying strategy.

Understanding the Current Property Market

Before you begin your property negotiation journey, it's vital to have a firm grasp of the current property market. 

According to Property Mark's Annual Housing Review of 2022 and Outlook for 2023, the property market landscape has seen significant shifts recently. The average number of viewings per property fell by a staggering 71% from April to December 2022. This data indicates a change from a seller's market to a buyer's market, a return to the pre-pandemic status quo. 

While these factors may tilt the scales in your favour if you're planning to make a house offer in 2023, thorough research remains a crucial step to ensure you're making the right decisions. 

Researching Local House Prices


Knowledge is power when it comes to property negotiations. Before making an offer, it's crucial to conduct thorough research on local house prices to understand how much similar properties are selling for. This awareness will reassure you that you're not overpaying and give you a stronger position when making an offer.

Start by looking at recent sales in the area. Consider the condition and features of those properties compared to the one you're interested in to give you a realistic benchmark for your offer. Online property portals, local estate agents, and property auction results can provide valuable insights into recent sales.

Also, consider the broader trends in the local area. Are prices generally rising or falling? Are there any planned developments or changes that could affect property prices in the future? For example, the construction of a new school or shopping centre could make the area more desirable and push up prices.

Knowing Your Financial Position


Understanding your financial position is a crucial step in property negotiations. However, it's wise to keep this information to yourself. If you're too open about your budget, the seller and estate agent might see it as an opportunity to push for a higher price. Instead, play it cool and keep your cards close to your chest.

Start by getting a clear understanding of your budget. You should consider not only the amount you can afford to spend on a property but also the additional costs associated with buying a home. These can include stamp duty, solicitor's fees, survey costs, and potential renovation or repair costs.

Next, consider your mortgage approval. If you've been pre-approved for a mortgage, you'll have a clear idea of how much you can borrow. This information can help you set a realistic budget for your property search. However, remember that just because a bank is willing to lend you a certain amount doesn't necessarily mean you should borrow the maximum. You need to consider your other financial commitments and lifestyle choices.

Your financial flexibility is another important factor. This phrase refers to how much wiggle room you have in your budget. If you find a property that you love, but it's slightly above your budget, could you stretch your finances to fund the extra cost? Or if there are unexpected costs during the buying process, would you be able to cover them?

Finally, consider your long-term financial goals. Buying a property is a significant financial commitment that can impact your finances for many years to come. Make sure that buying a property aligns with your other long-term financial goals, whether saving for retirement, starting a business, or travelling the world.

Having a clear understanding of your financial position will help you make a realistic offer and ensure you don't overstretch yourself financially. It's about finding a balance between securing your dream home and maintaining financial stability.

The Role of a Buying Agent


A buying agent can be a valuable ally in property negotiations. Their job is to find the property that best fits your needs and then negotiate the best price and terms on your behalf. In a competitive market, a buying agent can give you an edge by finding properties that have yet to hit the market and providing an informed view of the property's value.

Buying agents have extensive knowledge of the property market and often have access to information that isn't readily available to the public. They can provide insights into the local area, recent sales, and potential issues with the property or location that you might need to be made aware of, helping you avoid costly mistakes and make an informed decision about whether a property is right for you.

In addition to finding and assessing properties, buying agents also handle the negotiation process. They have the skills and experience to negotiate effectively with sellers and estate agents, potentially saving you thousands of pounds. They can advise you on the best bidding tactics, help you decide how much to offer, and negotiate terms such as the completion date and what's included in the sale.

Buying agents also handle much of the paperwork associated with purchasing a property, making the process smoother and less stressful for you. They can liaise with solicitors, surveyors, and mortgage lenders, ensuring that everything is in order for the sale to go through.

Finally, a buying agent can provide emotional support during what can be a stressful and emotional process. They can provide objective advice and help you make rational decisions rather than being swayed by emotions.

While hiring a buying agent does involve a cost, many people find that the benefits they provide - in terms of time saved, stress reduced, and potential money saved in the negotiation process - make it a worthwhile investment.

Making an Offer


When you've found a property that meets your needs and decided on how much you're willing to offer, it's time to make your move. Here's how to go about it:


  1. Communicate with the Estate Agent: The first step is to tell the seller's estate agent about your offer. By law, estate agents are required to pass on every offer they receive to their clients. 
  2. Put the Offer in Writing: After informing the estate agent verbally, follow up with a written offer. You can do this via email, and should clearly state the amount you're offering for the property. This confirmation reduces the scope for confusion or argument later and serves as a record of your offer.
  3. Emphasise Your Position: If you're a first-time buyer, a cash buyer, or someone who can move quickly, make sure to emphasise this when making your offer. Sellers often prefer buyers who can offer a smooth, quick transaction without long chains and possible delays. If you sound like you're on the ball and keen to move soon, that will also help your case.
  4. Prepare for Negotiations: If the seller is interested in your offer, negotiations are usually conducted via their estate agent. This process can sometimes put buyers at a disadvantage, as the seller has a professional negotiator (the estate agent) working on their behalf while the buyer is left to their own devices. If you're worried about this, you can appoint a buyer's agent to negotiate for you.

Making an offer can be a nerve-wracking process. Still, with careful preparation and a clear understanding of your position and the property market, you can navigate it confidently and effectively.

When a Low Bid is More Likely to be Successful


In certain situations, the dynamics of the negotiation can shift in your favour, increasing the likelihood of the seller accepting a bid lower than the asking price.


A lower bid on a house is more likely to be successful in the following circumstances:

  • Extended Listing Duration: If the property has been on the market for a considerable time, it could indicate that the seller is facing challenges in securing a buyer, possibly due to overpricing; a decrease in the asking price since the initial listing could signal a willingness to consider lower offers.
  • Seller's Time Constraints: A seller who needs to close the deal quickly, perhaps due to an impending job move or a chain dependency, might be more open to accepting a lower offer.
  • Limited Buyer Interest: If you're the only prospective buyer showing interest in the property, the seller might see you as their best chance of closing the deal, making them more amenable to price negotiations.
  • Favourable Completion Date: Proposing a completion date that aligns with the seller's timeline could make your lower offer more attractive.
  • Readiness to Proceed: Demonstrating that you're ready to move forward swiftly and reliably can make your offer more appealing. This could mean having your finances sorted, a substantial deposit at hand, a conveyancing firm on standby, and a surveyor ready to assess the property.
  • Absence of a Chain: If you're not part of a property chain, either because you're a first-time buyer or because you've already sold your previous home, the seller won't have to wait for you to sell before proceeding, which can make your offer more enticing.
  • Agent's Incentive for a Quick Sale: While the estate agent's primary goal is to secure the highest price for the seller, they might also be motivated to close the deal quickly to earn their commission; this could make them more likely to advocate for your lower offer.
  • Competition Among Agents: If the seller has engaged multiple agents, the competition to secure the sale and the associated commission could make the agents more inclined to persuade the seller to accept your lower offer.

Recognising these situations can help you strategise your bid effectively, increasing your chances of securing the property at a price that aligns with your budget.

After Your Offer is Accepted


It's important to remember that even after your offer has been accepted, it's only legally binding once contracts are exchanged. During this period, either party can still pull out of the deal. In fact, according to research by MFS, 1 in 3 homeowners who bought within the last ten years have experienced the seller pulling out of the deal after accepting their offer because they received a higher offer from elsewhere.

Here's what you need to do to protect your interests and keep the process moving smoothly:

  1. Request Property Removal from the Market: To prevent other potential buyers from making offers, ask the seller to take the property off the market as soon as your offer is accepted. This step reduces the risk of getting into a bidding war or losing the property to another buyer.
  2. Consider Home Buyers Protection Insurance: This type of insurance can provide some protection against the financial loss that can occur if the sale falls through before contracts are exchanged. It can cover costs such as conveyancing fees, survey fees, and mortgage arrangement fees. 
  3. Agree on Included Fixtures and Fittings: To avoid disputes later on, get a written inventory of the fixtures and fittings included in the sale. This list should cover everything from kitchen appliances to garden sheds. Make sure you and the seller are in agreement about what's included in the sale price.
  4. Finalise Your Mortgage: If you haven't already, now is the time to finalise your mortgage. This process includes completing your mortgage application and providing your lender with all the necessary documentation. Your lender will also arrange for a valuation survey to confirm the property's value.
  5. Arrange a Property Survey: It's wise to arrange a more detailed property survey to check for potential issues that might not be apparent from a simple viewing. For example, structural problems, rising damp, or issues with the roof might be found during a survey. Depending on the survey's outcome, you might want to renegotiate the price or ask the seller to fix any specific issues before the sale goes through.
  6. Hire a Conveyancer or Solicitor: A conveyancer or solicitor will handle the legal aspects of the property purchase, including conducting property searches, dealing with the Land Registry, and transferring the funds to pay for the property. Choose a reputable professional with experience in property law to ensure this process goes smoothly.
  7. Prepare for Exchange of Contracts: Once all the above steps have been completed, you'll be ready to exchange contracts; this is the point at which the sale becomes legally binding. You'll need to pay your deposit at this stage, and a completion date will be set.
  8. Plan for Completion: On the completion date, your solicitor will transfer the remaining purchase funds from your lender to the seller, and you'll finally be able to collect the keys to your new home. Plan your moving day to coincide with the completion date.


While this period can be a time of uncertainty, it's also an exciting time as you're one step closer to owning your new home. By staying organised and proactive, you can ensure the process goes as smoothly as possible.


Whether you're a seasoned negotiator or a first-time buyer, understanding the home buying process and knowing what to expect can help you confidently approach negotiations. Remember to do your research, be prepared, and take advantage of the tactics available to you. With this knowledge, you'll be in a better position to get the home of your dreams at a price that works for you. 

Ready to protect your home-buying journey and secure peace of mind? Explore the benefits of our tailored Home Buyers Protection insurance and learn how it can help you ensure a worry-free transaction. Get in touch with Rhino Home Protect today and discover a smarter way to secure your future home. 

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